70% of consumer can’t remember their real estate agents name after just 12 months. Considering 85% of those consumers say they would recommend their agent, it sounds like there is some easy to acquire business being left on the table.

Let do some quick math. If I closed just 10 sales 12 months ago, then 7 clients no longer remember my name. Statistics tell me that of the 7 clients approximately 4 them would have recommended me at least once and about 2 of them would recommend me 4 times or more. That’s 12 missed sales by not being visible enough to help those past clients remember my name. If the 12 missed sales aren’t enough to spur any action, just multiply it by the average sales price and calculate the potential commission.