We have all experienced slumping sales at some point in our careers. We can come up with lots of reasons why, but if we are honest we can always connect it to our own lack of focus on the right activities for some period of time. Life and business are full of distractions. Some are healthy, intentional and needed breaks. Others are simply busy work that fool us into thinking we are really working. Those distractions steal time that could be invested in our business or more importantly our lives outside of work. To avoid these distractions, to avoid wasted time, to avoid sales slumps, find the number one activity, the number one metric, that drives sales to your business. Get laser focused on that metric.

Our suggested metric is simply the total number of conversations per week. If you want to improve in that area try this, take out a piece of paper, in big numbers, across the whole page write 322. Everyday call your SOI until you are able to speak with 3 people, then schedule at least 2 in person meetings a week. Your weekly goal from calls and meetings is to identify 2 people who need to move within the next 12 months. Focus on your 322 and you’ll enjoy a more stable business and a more balanced life. Keep elevating our industry!